Fantastic Lawyers’ Mission

Fantastic Lawyers, formerly “WardblawG”, is an AI powered legal directory and publishing platform founded in 2010 by ex-lawyer and legal technologist Gav Ward, supported by a growing number of amazing evangelists (for which see below). 

Mission statement

Our purpose is to connect people with trusted legal expertise and to help leading law firms, lawyers, and legal suppliers demonstrate their experience, reputation, and impact. We believe legal directories should do more than list names. They should create confident connections that lead to good outcomes.

As Maya Angelou said, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That principle guides how we curate, present, and improve every profile and article on our platform.

What we do

• A directory to find vetted lawyers by practice area and city
• A publishing platform for practical legal insights and technology guidance
• A recognition hub for firms and lawyers who demonstrate expertise and trust

For more than 14 years we have published over 5,000 articles, reached more than 1,000,000 readers, and built a community of 70,000 plus followers. The focus is to make law more accessible, transparent, and human.

Fantastic Lawyers Rating (FLR)

Our percentage rating scale from 70 to 100 considers balanced trust signals to highlight genuine quality, not pay to play. Inputs include client reviews, market reputation, firm history, lawyer experience, and verified accreditations or awards. Learn more about the methodology at About the Fantastic Lawyer Rating. Try the beta and generate a rating via our GPT tool at Fantastic Lawyers Rating GPT.

About the founder

Gavin Ward LLB Hons Dip LP, Solicitor non practising, is a former commercial lawyer who qualified in 2010. He launched WardBlawg in June 2010 to help lawyers publish online. He worked on legal workflows at LawWare and later served as Operations Director at Moore Legal Technology (now MLT Digital). He is now a Director at MLT Digital, focusing on AI and SEO for law firms. He also founded and helps run Five Fantastic Lawyers and the Five Fantastic network, and contributes to Accident Claims Blawg and Climate Change Blawg. He previously tutored private law at the University of Glasgow and commercial law at the University of Strathclyde.

Connect on LinkedIn, Twitter and Bluesky: @GavWard, @WardblawG Legal Tech News and @FF Lawyers.

About our growing team of supporters

While the site was created by Gav Ward, he has the very much appreciated help of legends like Marcin Durlak, Koren Hoskins and a growing number of evangelists like equity partner and philanthropist Tom Platts and Professor Richard Susskind.

What people say

The post I wrote for your site was far more successful than any other post I have done. Ian Nuttall

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Explore Further Top Lawyer Pages

Browse curated Fantastic Lawyers pages by country, city and practice area, including personal injury, family law, employment law, commercial litigation, immigration, medical negligence and more.

Frequently asked questions