(Illinois) B2B SaaS Marketing Leader in Legal Tech

"I am a digital marketing and GTM leader with over 9 years of experience working in B2B SaaS + B2C.

I’m passionate about crafting data-driven marketing campaigns for catalysts of innovation, whether it be first-in-industry legal and automotive technology, CPG brands, or progressive political candidates.

I am currently the Director of Marketing at Nextpoint, a legal tech company in Chicago. I cross-functionally manage:
• demand gen
• product marketing + GTM strategy
• customer + lifecycle marketing
• product-led growth
• content strategy + user education
• sales enablement
• email marketing + marketing automation
• digital analytics + budget management
• partnerships
• events
• and all other marketing efforts

I believe that marketing is equally art as it is science, hence why I double majored in Business Economics and Music Performance with electives in Digital Media at Wheaton College.

I am passionate about using creative marketing to deliver informed and inspired stories to empower users. I have seen the power of data-led creative campaigns in my work with brands like:
• Walmart
• MillerCoors
• GlaxoSmithKline
• Toyota
• Walgreens
• CCC Intelligent Solutions

I am a politician and lifelong musician who can be found at the nearest art museum, hiking in the nearest state park, or reading in a coffee shop.

I love the volunteer work I do for Tech for Campaigns, raising hundreds of thousands of dollars for progressive local campaigns in swing districts through email and digital campaigns. Over the past five years working with TFC as a digital marketer, I have worked on 6 campaigns in Michigan, Virginia, Pennsylvania, Missouri, & Texas. I am currently working on Nikil Saval’s campaign to defend Pennsylvania’s 1st State Senate seat."