Samuel Choi, Tech Lawyer | Senior Associate
Description
I help technology companies make strategic decisions that maximise growth and their value. I have deep interest in exploring how the law applies to novel and valuable technologies, having particular expertise in technology contracts, data privacy and intellectual property.
My experience includes advising on IT outsourcing and procurement arrangements, technology transformation projects, cloud computing and as-a-service delivery models, data related issues (including privacy and cybersecurity), and licensing and commercialisation of intellectual property.
Prior to re-joining HGM in 2022, I served at a firm that focusses on supporting early stage and growth technology companies with their growth and capital raising activities. I also worked on the client side in the UK as a Technology and Innovation Counsel at Tesco where I supported strategic technology projects and initiatives, including business critical technology deals and trials involving cutting edge, disruptive technologies.
Contact Information
About Fantastic Lawyers
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Fantastic Lawyers aims to be one of the leading legal directories in the UK, US and beyond. We focus on clear, credible shortlists of fantastic lawyers that you can confidently share and link to.
Who We Are
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Fantastic Lawyers (formerly WardBlawG) was created by Gav Ward, non‑practising Solicitor and Director at MLT Digital. We also publish resources on digital marketing for law firms, legal technology, and AI for lawyers.
How We Help
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We highlight the best law firms and solicitors, legal suppliers, and legal technologist specialists across practice areas including personal injury, family law, employment law, small business law, and more. Profiles are designed so firms can safely reference and link to them as independent third‑party recognition on their own sites and marketing channels.
How Lawyers Are Rated (FLR™)
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Lawyers are reviewed using our independent, AI‑enhanced Fantastic Lawyers Rating (FLR™) – a 70–100% rating scale designed to highlight genuine quality, not pay‑to‑play. It considers verifiable trust signals including client reviews, reputation, firm history, experience, recognised accreditations or awards, publications, and overall profile strength; some listings display an FLR™ badge where a rating is available.
Independence and Paid Profiles
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A small number of paid profiles exist on the site and are clearly marked as Featured; paid placement does not influence FLR™ ratings or editorial rankings, keeping our listings transparent, independent, and consumer‑focused.
