“Lara Squires is a leading voice in professional services marketing, known for translating strategy into measurable growth for law firms and advisory businesses. With more than two decades of sector insight and a direct, results-driven approach, she helps leadership teams sharpen their positioning, strengthen reputation and turn marketing into a powerful engine for sustainable business development.”

Fantastic Lawyers® Editorial, 2026

Lara Squires is the Founder and Director of Consortium and a specialist in professional services marketing, with more than 20 years’ experience across the legal sector and wider professional services. She is known for bringing clear commercial insight, practical direction, and a results-led approach to firms that want marketing to drive measurable business development.

Lara founded Consortium after identifying a gap in the market for outsourced marketing delivered by senior people with genuine sector experience. Her aim was to build an innovative agency defined by high standards, a flexible delivery model, and a culture that attracts and retains exceptional marketing talent.

Approach & Expertise

A Chartered Marketer and Fellow of the Chartered Institute of Marketing, Lara is recognised for a direct, candid style and an ability to turn marketing plans into real-world growth. She works closely with leadership teams to strengthen reputation, refine positioning, and build marketing that supports long-term firm performance.

• Professional Services & Legal Marketing: Deep sector experience and a strong grasp of how trust is built in service-led businesses.
• Positioning & Reputation: Clarifying what makes a firm distinctive and ensuring messaging is consistent, credible, and compelling.
• Business Development Outcomes: Marketing activity designed to generate tangible results, not vanity metrics.
• Leadership-Level Support: Practical strategic guidance, delivered with pace, clarity, and accountability.

What Drives Lara

For Lara, professional services marketing is powerful precisely because it is challenging — and because it is ultimately people-led. She enjoys understanding what motivates individuals and teams, and translating that human insight into authentic marketing that helps clients choose the right advisors with confidence.

As Managing Director at Consortium, she is proud to lead a team she describes as both talented and values-driven. The values that resonate most strongly for Lara are fun and integrity — building a culture where high standards, honesty, and enjoyment at work coexist.

Contact

Email: lara@consortiumbiz.co.uk