“Anna Palmstierna represents the modern data professional at her best. Analytical, commercially aware and quietly impactful, she transforms complex marketing data into clarity and confident decision-making. Having helped over 100 law firm customers at MLT Digital with their data, performance and reporting, Anna knows that in a professional services environment, performance matters, with strategy grounded in insight and data.”

Fantastic Lawyers® Editorial, 2026

Anna Palmstierna

Data Professional | Digital Marketing Analytics | MLT Digital (Glasgow)

Anna Palmstierna is an ambitious and results-focused data professional specialising in digital marketing within the professional services sector. Based in Glasgow, she plays a central role in driving the performance intelligence behind high-quality marketing strategy at MLT Digital.

With a strong foundation in mathematics, coding, and analytical modelling, Anna combines technical precision with commercial awareness. She loves working with data in every form, and thrives on transforming raw numbers into clear, interactive dashboards and practical insights that support smarter decision-making.

Data Manager (Full-time) – MLT Digital

Sep 2024 – Present | Glasgow, Scotland

As Data Manager, Anna leads the collection, analysis, and visualisation of marketing and performance data across campaigns. Her work helps ensure strategy is grounded in evidence, not assumption, and that reporting is clear, consistent, and genuinely useful.

• Driving data collection, analysis, and visualisation to inform marketing strategy and business decisions
• Building dashboards and reporting frameworks that translate complex datasets into concise action
• Working collaboratively across departments to connect data with commercial outcomes
• Improving measurement and performance reporting using tools such as Microsoft Power Query

Data Analyst (Full-time) – MLT Digital

Apr 2023 – Sep 2024 | Glasgow, Scotland

In her previous role as Data Analyst, Anna specialised in website performance tracking, report building, and turning complex data into actionable insights for both clients and the wider business. She supported teams with measurement, attribution, and performance clarity using key analytics tooling.

• Website performance tracking, report building, and insight generation
• Analytics implementation and measurement support using GA4 and Google Tag Manager
• Creating Looker Studio dashboards that make performance easier to understand and act on
• Supporting optimisation initiatives through clearer KPIs, tracking, and interpretation

Why Anna Stands Out

Anna combines analytical depth with clarity of communication. She does not simply report on data, she interprets it, challenges it, and uses it to guide smarter decisions. In a rapidly evolving digital landscape, her ability to build structured, accurate reporting systems helps teams move faster and make better calls with confidence.

Outside Work

Outside of work, Anna enjoys hiking, painting, and spending time with friends and family.