Fantastic Lawyers™ Launches Beta of AI-Powered Fantastic Lawyers Rating (FLR)

The FLR system analyses a lawyer’s verifiable online presence, including experience, reputation, client reviews, peer recognition, awards, publications, and profile strength, to generate a score between 70 percent and 100 percent.

Lawyers scoring 90 percent and above are identified as Fantastic, reflecting leadership in their field and consistent trust signals. FLR is available in beta for any lawyer or legal marketer to try for free. Generate a rating instantly via the dedicated GPT tool here: Fantastic Lawyers Rating GPT.

“This is a first step toward making lawyer ratings more modern, AI-enhanced, data driven, and accessible,” said Gav Ward, Founder of Fantastic Lawyers (a legal technology blog formerly known as WardblawG). “We are inviting the legal community to try the beta, stress test it, and help us refine the model with real-world feedback.

And while this has been developed in my spare time, I’d like to thank our team at MLT Digital where I am a director, experts in GEO for law firms and online business generation for legal services, for the inspiration – MLT have been launching some very exciting GPTs internally for client law firms to help accelerate their legal marketing and online lead generation efforts.”

Feedback is welcome through the GPT review option inside the tool or via our contact page at Fantastic Lawyers Contact. For more background about the Fantastic Lawyer Rating system click here.

The launch aligns with the platform’s broader mission to help people find the right lawyer quickly and confidently. Learn more about the mission here: Fantastic Lawyers’ mission.

Key Features

• Clear percentage score that people can understand at a glance
• Consistent AI methodology across practice areas and locations
• Evidence-based inputs from verifiable online sources
• Open beta with free self-serve rating for lawyers and legal marketers

How To Try The FLR Beta

Visit the GPT tool to generate a rating: Fantastic Lawyers Rating GPT. Share feedback in the GPT review option or via our contact page.

About Fantastic Lawyers

Fantastic Lawyers is an independent legal directory platform helping clients quickly find top-rated lawyers across practice areas and jurisdictions. Founded by legal marketer and legal technologist Gav Ward, the platform combines over a decade of legal publishing with AI tools to improve trust and visibility in the legal services market. Learn more at fantasticlawyers.com. For further information, please visit: About the Fantastic Lawyer Rating (FLR) and our mission overview.